FastAF, which bills itself as “the leading quick commerce company for premium daily essentials,” has launched a new category in the curated essential app, focused on frozen consumer goods. Featured are a wide variety of premium brands including Coolhaus, Chloe’s Pops, Marco and Dalci, offered in all of FastAF’s distribution locations including San Francisco, Los Angeles, New York and Miami.
“Our customers come to FastAF because of our premium selection and the elevated experience we provide,” said Lee Hnetinka, founder and chief executive officer of the San Francisco, California-headquartered operation. “Our goal is to be in every category that is essential to our daily lives and with the launch of Frozen Eats, expansion into frozen consumer goods is another step in that direction.”
To celebrate the new category debut and National Ice Cream Days in the United States on July 18, customers will be able to summon the FastAF ice cream truck through the app on both July 17 and 18 for a flat fee of $50. From the truck, consumers will get to select from three assortments including That’s Bold (artisanal flavors), FastAF Faves, and No Moo (dairy-free, plant-based). The FastAF wheels will roll out for a limited number of deliveries on a first come, first serve basis.
Customers will also have the ability to purchase curated ice cream bundles sans truck, featuring additional premium brands for at-home consumption. The assortments will be available throughout the weekend and come in themes including Vacation Vibes ($25), Coffee Obsession ($30), and the Ultimate Sundae ($35) ranging for $25 to $35. Alongside Frozen Eats, FastAF will continue to offer delivery of its premium essentials, in two hours or less.
“We’re thrilled to be a part of FastAF’s Frozen Eats category,” said Natasha Case, chief executive officer and founder of Coolhaus. “National Ice Cream Day is a big holiday for us and the expansion of the Frozen Eats category allows consumers the ability to get our unique products quicker than ever before.”
Following the launch weekend, customers will be able to continue to buy from the premium selection in the Frozen Eats category offered on FastAF. In the coming weeks a mix of savory meal and snack products will be offered, including Chef Bombay, Nuggs, Cappello’s and other brands.
FastAF’s parent company, Darkstore, is backed by investors including EQT Ventures, PivotNorth Capital, and Village Global.
