Ben & Jerry’s has launched a non-dairy version of its Strawberry Cheezecake ice cream. The popular flavor was its fastest growing, top-selling ice cream in the United States during in the past 12 months, rising to the #4 spot in 2023.
The new product features a smooth and creamy oat base. As there is no real cheese in this cheesecake flavor, given its non-dairy, vegan profile, Ben & Jerry’s dropped the word “cheese” in the name. Nonetheless, the Burlington, Vermont-based Unilever subsidiary assures consumers that it “has all the right stuff”: namely, a decadent strawberry “cheezecake” base with a luxuriously smooth mouthfeel, along with a thick graham cracker swirl that adds the perfect amount of texture and crunch.
“We have wanted to feature this one for a while, but this is a case of good things are worth waiting for. The new oat base really showcases the ingredients and lets the strawberry ‘cheezecake’ shine through,” said Colleen Rossell, the company’s technical project leader. “It is so creamy that people are surprised every time that it’s vegan!”
Since entering the non-dairy frozen dessert category in 2016, Ben & Jerry’s has earned the #1 spot for non-dairy packaged frozen desserts in the USA. In October 2023, the company announced that it will transition the existing almond and sunflower butter bases of nearly 20 flavors sold from retail freezer cabinets and shelves to its new oat base. The non-dairy versions of the company’s #1 top-selling global flavor, Chocolate Chip Cookie Dough, as well as the Chocolate Fudge Brownie flavor, have already made the transition to the oat milk recipe.
The MSRP for Ben & Jerry’s non-dairy pints is $5.49-$6.99. Strawberry Cheezecake will also be available in local scoop shops.
