The McLean, Virginia, USA-headquartered National Fisheries Institute (NFI) is celebrating its second annual National Pescatarian Month. The October initiative, promoted by the trade association’s Dish on Fish blog, is designed to help keep seafood top of mind with consumers, encouraging them to enjoy fish-centric meals at least two or three times a week, either at home or when dining out as recommended by the Dietary Guidelines for Americans. The goal is to bolster the existing efforts of many retailers, foodservice operators, and brands that market under the National Seafood Month umbrella.
With National Pescatarian Month, NFI salutes those who have adopted a pescatarian diet. At the same time, it also encourages others to make room in their diet for more seafood.
“Pescatarians really didn’t have a public platform prior to the launch of National Pescatarian Month.” said Judy Dashiell, the NFI’s senior vice president. “We have developed a National Pescatarian Month toolkit with logos, social media posts and more for NFI members and partners to use.”
Long celebrated as National Seafood Month, October now has an even stronger connection to fishery products, as National Pescaratarian Month provides consumers with one more reason to seek out seafood at retail and in food service outlets all month long.
“It amplifies the National Seafood Month efforts of NFI members,” said Dashiell. “With this second annual celebration, one of NFI’s key messages is how easy it is to ‘swap with seafood,’ encouraging consumers to swap another protein for seafood for every meal part.”
As the sponsor of National Pescatarian Month, Dish on Fish will showcase nutritious, pescatarian-focused meal plans, along with tips for simple seafood preparation and cooking on its blog throughout the month. Following last year’s successful e-cookbook, “Everyday Seafood Recipes: 53 Quick & Easy Dishes,” featuring primarily pescatarian, original recipes for the home cook, Dish on Fish will be releasing new and engaging recipes around seafood preparation.
“Once again, the 2021 edition of ‘Everyday Seafood Recipes’ is a free resource for consumers to download directly from the Dish on Fish,” said Dashiell. “NFI members and partners are encouraged to include a link as part of their online resources.”
To learn more about the promotion, visit dishonfish.com.
