Wells Enterprises, in collaboration with Ferrara Candy Company and Trolli, has debuted frozen Trolli Gummi Pops. The sour gummi brand, known for dual neon colors, bold flavors, and soft and chewy texture, continues to expand distribution into grocery store freezer aisles across the USA, including Walmart and 7-Eleven convenience stores.
The product is available in two sour flavor combinations: Cherry Lemon and Grape Strawberry. Trolli Gummi Pops are available in two formats: Multi-pack boxes containing 10 Trolli Gummi Pops are priced at $5.99, while single units go for $2.99.
The launch comes on the heels of a major milestone for the brand – Trolli Gummi Pop now holds both the #1 and #2 top-selling new SKUs positions in the frozen handheld treats segment (Nielsen Scan Market (POS), Total US. xAOC, week ending March 15, 2025).
“We’ve taken what fans love about Trolli and reimagined them in an innovative frozen format that’s truly the first ever of its kind,” said Isabella Chia, chief marketing officer at Le Mars, Iowa-headquartered Wells. “Our team worked tirelessly to perfect that signature soft, gummi Trolli texture in a frozen treat. Trolli Gummi Pops represent our commitment to delivering unexpected sensory experiences that surprise and delight consumers looking for something beyond traditional frozen treats.”
Greg Guidotti, chief marketing officer at Chicago, Illinois-headquartered Ferrara, added: “Our Trolli brand is always about pushing the boundaries. And with the Trolli Gummi Pop, that push is outside of the candy aisle, offering a completely new and unexpected way for Trolli consumers to experience the sour-brite profile they love…now in a frozen gummy form.”
Trolli Gummi Pops are available in the frozen treat section at major retailers nationwide, including Walmart, grocery chains, and convenience stores like 7-Eleven. Distribution will continue to expand throughout April and beyond, ensuring these colorful frozen treats are readily available just as temperatures begin to rise.
