Premier Nutrition and Hometown Food Company continue to produce protein-packed breakfast options with the debut of Premier Protein Frozen Protein Waffles, Chocolate Chip Protein Waffles and Mini Protein Pancakes. The products, which pack 13 to 15 grams of protein per serving, are now available for $5.98 to $6.98 at select retail stores across the United States, including Walmart.
Easy to prepare, just pop the waffles in the toaster and breakfast is ready in minutes. The pancakes are microwaveable. In addition to traditional toppings, they also pair well with fruit, peanut butter, hazelnut spread, Greek yogurt and more.
“We are thrilled about expanding our partnership with Premier Nutrition through the exciting launch of our frozen protein waffles and mini pancake offerings,” said Dan Anglemyer, chief operating officer of Hometown Food Company. “Protein-rich and convenient options are what consumers want, and these new frozen options not only have great taste but also effortless preparation for busy mornings.”
Nick Stiritz, general manager of Premier Protein US, added: “Protein is an essential nutrient that helps your body build and maintain muscle. Plus, it helps you feel fuller for longer, which can make sticking to your daily nutrition goals a little bit easier. Our brand mission is to provide delicious, protein-packed products and flavors that customers get excited about – ultimately bringing joy to their health journey.”
About the Companies
Based in Chicago, Illinois, Hometown Food Company was formed by Brynwood Partners in August of 2018. Its portfolio boasts the exclusive US rights to Pillsbury brand shelf-stable baking products, including Funfetti, along with the Hungry Jack, Arrowhead Mills, White Lily, Jim Dandy, De Wafelbakkers and Martha White brands. The range was expanded in January of 2023 with acquisition of the Birch Benders brand.
Emeryville, California-headquartered Premier Nutrition is a business unit of BellRing Brands and operates in the global convenient nutrition category. Its primary brands, Premier Protein and Dymatize, include ready-to-drink protein shakes and powders, and are distributed across channels including club, food, drug, mass merchandisers, eCommerce, convenience and specialty stores.
