Furlani Foods has updated the graphics for its Joseph Campione portfolio of frozen garlic bread products, with a co-branded design that serves to enhance shelf impact and portray that Joseph Campione is part of the Furlani family.
Both brands represent decades of tradition and offer a consistent homemade taste in the Oak Brook, Wisconsin-based company’s variety of offerings that include Cheese Breads, Texas Toast, Rolls and Breadsticks in addition to Garlic Breads. The new look is not too far of a departure from the packaging’s previous appearance, with the injection of color, sharp photography and relevant callouts that are designed to heighten appetite appeal, promote convenience of use, and attract more shoppers to the freezer cabinet.
“When it comes to our brands, consumers will continue to enjoy the consistent quality, performance and authentic garlic flavor that is important to them,” said Jackie Brenkel, head of marketing.
The company’s website (josephcampione.com) has also been refreshed and features the new design.
Furlani Foods, which has been in business for more than 60 years, operates from three state-of the-art baking facilities Wisconsin, as well as in Ontario, Canada, that produce both branded and private label products for retailers and foodservice operators in North America. All offerings are ready to serve after 12 minutes of heating.
