Yuengling’s Ice Cream Corporation on October 26 announced an arrangement in which Robert C. Bohorad will resign as president and chief executive officer and serve as chief operating officer and chief financial officer. Charles Green will become the new president, chief executive officer, and take a seat on the board of directors.
The Atlanta, Georgia-headquartered company expects a definitive agreement implementing the shift to be signed within 45 days. As part of the shuffle, both executives will receive a combined 25% of the equity carry, which will increase upon achieving certain milestones.
Green, 68, currently serves as managing partner of the Desmond Partners consulting firm. He has more than 40 years of experience in the ice cream, logistics and consumer packaged goods industries.
Green initially started in the ice cream business with his cousin and nurtured the operation to become the largest independent distributor of its kind in the United States. He partnered with Ben & Jerry’s to become its first distributor outside of Vermont, and later accepted a full-time position as the company’s director of sales, leading a nationwide expansion drive and eventual international expansion in countries including the UK, Israel and Japan.
Green was later promoted to senior director of sales, marketing, distribution and franchises. As a board member, he negotiated the sale of Ben & Jerry’s to Unilever and stayed on as leader of the integration. He remained at Unilever Ice Cream as senior vice president and executive board member until retirement from the company.
Subsequent to departing Unilever, Green held executive positions with a number of business enterprises including Brigham Ice Cream, Traders Point Creamery, Weetabix NA, Backyard Farms, Bongiovi Pasta Sauce, and Steve’s Ice Cream. Through Desmond Partners he has worked with numerous othercompanies, including Ample Hills, Jenni’s Ice Cream, Sunkist Frozen, G&G Foods, Cold Snap Ice Cream Machines, SoCo Creamery and Barts Ice Cream.
Bohorad, 50, joined Yuengling’s Ice Cream as president and chief executive officer on October 28, 2021 after being chief operating officer of YIC Acquisitions Corp, a wholly-owned subsidiary of the company. He had previously served as Yuengling’s chief financial officer and chief operating officer.
“I am thrilled to be joining Yuengling’s and work with Rob to move the company forward,” said Green. “While there was progress behind the scenes with the public company, I know Rob was frustrated that the Yuengling’s Ice Cream relaunch was not advancing as quickly as he would have liked. Rob and I have many ideas and a long ‘to do’ list, but one of our highest priorities is to get product back on retailers’ shelves and with foodservice providers. We also would like to consider some small acquisitions and/or licensing deals, but that will depend largely on what opportunities are available.”
About Yuengling’s Ice Cream
Yuengling’s Ice Cream was founded by Frank D. Yuengling in 1920 to help support the family brewery during the Prohibition Era, when the manufacture, transportation and sale of intoxicating beverages was banned in the United States from January of 1920 to December of 1933.
Spun off as a separate company from the brewery in 1935, Yuengling’s maintained a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The popular brand advanced its legacy and renowned dairy quality by using locally sourced dairy ingredients that contain no added hormones.
The company discontinued production in 1985 when no family successor emerged. In 2014, David Yuengling, Frank’s great grandson, and Robert Bohorad revived the brand. The Yuengling’s Ice Cream Corporation is a separately owned and operated company from D.G. Yuengling & Son, Inc. Brewery.
