Newport Beach, California-based GTFO It’s Vegan on November 3 announced the launch of its own label range of imitation sashimi products featuring vegan tuna, salmon, sailfish and calamari. Distributed in frozen form, the plant-based, gluten-free offerings are ready to thaw, slice and eat straight from the package.
“This represents an incredible milestone in efforts to introduce our private label line of products under the Great Foods, It’s Vegan brand. The launch showcases one of many planned private label launches of vegan offerings in rapidly growing, yet underserved vegan and plant-based categories,” said Tanya Pierce, president and co-founder of the online retail, wholesale and distribution company.
Since going into business in May of 2020 when the coronavirus (SARS-CoV-2) pandemic was ranging, GTFO has emerged as a major player in the online vegan retail and wholesale space. It currently offers over 2,800 products across more than 700 brands, and has thus far fulfilled nearly 30,000 orders of approximately 300,000 vegan and plant-based items. The debut of its faux sashimi assortment follows other successful private label launches including a line of take-n-bake baked goods, samosas, and ready-to-eat meals.
“Vegan seafood is the fastest growing category in the market,” said Marc Pierce, chief executive officer and co-founder. “By mining our data, coupled with our own proprietary consumer market research, we have developed the best and most comprehensive information on consumer trends in plant-based purchases than any other source. GTFO is now has the most extensive line of vegan sashimi available in the United States.”
