Häagen-Dazs has unveiled its newest ice cream bar innovations in the United States. As an original take on an indulgent fan favorite, Dulce De Leche is now available for the first time as a bar in retail stores, while Chocolate Cookie Crumble is new addition to the brand’s family of flavors. Both are available in three-count boxes.
“We are thrilled to be expanding upon our lineup of snacking options,” said Rachel Jaiven, head of marketing. “The introduction of Chocolate Cookie Crumble and Dulce de Leche ice cream bars adds a rich, unexpected dimension to our range of offerings, expanding our focus beyond traditional flavors.”
In addition to releasing these two new flavors, Häagen-Dazs has added to its Mini portfolio with a mini version of Vanilla Milk Chocolate Mini bars. It features vanilla ice cream dipped in smooth and creamy milk chocolate.
These bars are now available at select stores at $6.99 for six-count minis and $5.99 for three-count full-sized versions, with nationwide availability expected in April.
Häagen-Dazs ice cream, non-dairy frozen dessert, sorbet and bars are offered in more than 65 flavors available around the world. In the USA the business operates under Walnut Creek, California-based Froneri under the Dreyer’s Ice Cream banner. Frioneri is an ice cream-focused joint venture Nestlé created in 2016 with PAI Partners.
