Halo Top is introducing a new dairy-free recipe for the light ice cream maker’s non-dairy flavors. It serves up a smooth and creamy texture and flavor-forward taste – with lower calories than traditional ice cream – in all seven existing dairy-free flavors including Birthday Cake, Candy Bar, Chocolate, Chocolate Almond Crunch, Chocolate Chip Cookie Dough, Peanut Butter Cup, and Sea Salt Caramel.
Whether consumers are living a plant-based wellness lifestyle by choice or avoiding dairy due to dietary restrictions, Halo Top’s Dairy-Free series (which has a suggest retail price of $5.49 per pint) starts with a coconut milk base and now contains fava bean protein, which provides a soft texture and creamy taste.
“As a leader in the better-for-you category, we are always looking for new ways to innovate and bring forward quality products our consumers will love,” said Shilpa Gadhok, senior brand manager of the Le Mars, Iowa-based unit of Wells Enterprises, Inc. “With our Dairy-Free line, we replaced brown rice protein with fava bean protein for a creamier texture that’s packed with flavor. Plant-based demand is higher than ever, and we want to provide our fans with an offering they feel great about eating — so they don’t have to choose between pursuing a plant-based lifestyle and enjoying dessert.”
Each Vegan Action-certified pint contains 280–360 calories and 10–20 grams of protein per serving. Here are descriptions of the products:
- Birthday Cake. This dairy-free frozen treat is a pint-sized celebration made with a birthday cake base and festive rainbow sprinkles. Calories/pint: 280, Protein/pint: 10g
- Candy Bar. Inspired by the nostalgic treat, this non-dairy flavor starts with a chocolate nougat frozen dessert base and is filled with roasted peanuts and swirls of sweet and salty caramel. Calories/pint: 360, Protein/pint: 20g
- Chocolate. This dairy-free pint contains all the chocolatey richness of the classic flavor without the dairy and soy. Calories/pint: 300, Protein/pint: 12g
- Chocolate Almond Crunch. Sweet and savory come together in this non-dairy frozen dessert, which contains a chocolate base with nutty almond pieces throughout. Calories/pint: 310, Protein/pint: 11g
- Chocolate Chip Cookie Dough. This creamy cookie dough frozen dessert base is filled with dairy- and soy-free chunks of chocolate chip cookie dough for the ultimate sweet treat. Calories/pint: 360, Protein/pint: 10g
- Peanut Butter Cup. This pint celebrates a match made in dessert heaven – a rich peanut butter and decadent chocolate frozen dessert base – in one non-dairy pint. Calories/pint: 330, Protein/pint: 12g
- Sea Salt Caramel: For those who can’t choose between sweet and salty, this flavor – made with a salted caramel frozen dessert base – is a good option. Calories/pint: 330, Protein/pint: 10g
Halo Top’s wide-ranging collection of 40 offerings and counting – including dairy, dairy-free and keto flavors in pints and pops – has something for everyone. The new-and-improved Dairy-Free pints start rolling out in retail store this September with Birthday Cake, Peanut Butter Cup, and Chocolate Chip Cookie Dough flavors. The rest of the revamped line will be on shelves in October.
Founded in Los Angeles by former attorney and entrepreneur Justin Woolverton in 2011 as a disruptor in the frozen desserts category, Halo Top was saluted seven years later by Nielsen as a Top 25 Breakthrough Innovation Awards winner in the US market. The brand was acquired by Wells Enterprises in September of 2019.
Wells, established in 1913, is the largest privately held, family-owned ice cream manufacturer in North America. It produces more than 200 million gallons of ice cream per year, including the popular Blue Bunny brand, and employs over 4,000 people at manufacturing sites in Iowa, New York, New Jersey and Nevada.
