Halo Top has added Fruit Pops to its expansive range of frozen desserts. Made with real fruit and fruit juice, the “feel good” product line features strawberry, coconut, lime, mango and pineapple flavors.
Produced by Le Mars, Iowa-headquartered Wells Enterprises, which acquired the Halo Top brand in September of 2019, the Fruit Pops assortment contains up to 65% less sugar than fruit bars typically found in the freezer section of supermarkets and grocery stores in the United States. They are also low in calories, starting at 35 calories per pop.
“We knew dessert lovers were craving more frozen fruit offerings, without the sugar overload, and these convenient Fruit Pops do just that in all five juicy, delicious flavors,” said Chelsea Parker, senior marketing manager.
Here are details about each item:
• Strawberry. Made with real strawberries and fruit juice for a tart and sweet, better-for-you treat. Calories per pop, 40; sugar, 6 grams; 50% less sugar than most other fruit bars on the market
• Coconut. Made with coconut cream, these pops offer nutty, sweet flavor and a creamy texture. Calories per pop, 90; sugar, 9 grams; 50% less sugar than other leading fruit bars
• Lime. Limes and lime juice deliver a sweet and tangy burst of flavor in each pop. Calories, 35; sugar, 5 grams; 65% less sugar than similar products
• Mango. Featuring real mango, the flavor is sweet and citrusy. Calories per unit, 45; sugar, 6 grams; 55% less sugar than other leading fruit bars
• Pineapple. Calories, 40; sugar, 5 grams; 65% less sugar than similar fruit bars sold in retail stores.
Distributed in multipack boxes containing six 2.5 fluid ounce pops, the product is offered at a suggested retail price of $4.79.
About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held, family-owned ice cream manufacturer in the United States, employing over 4,000 people in Iowa, New York, New Jersey, Nevada and elsewhere. Founded in 1913 by Fred H. Wells, the company produces more than 200 million gallons of ice cream per year and sells products in all 50 states. In addition to Halo Top, its popular brands include Blue Bunny, Bomb Pop and Blue Ribbon Classics.
