Handel’s Homemade Ice Cream has unveiled a new flavor that spotlights a widely enjoyed lunchtime favorite among young and old alike in the USA. Just launched Peanut Butter and Jelly Ice Cream features peanut butter ice cream with strawberry ripple and shortcake pieces to transform the popular sandwich into a creamy, dreamy frozen delight.
The PB&J sandwich is a uniquely American staple, making its way into school lunch boxes as early as 1910 and reaching peak popularity in the late 1980s and early ’90s. Today, this nostalgic treat still resonates, with the average American consuming over 1,500 PB&J sandwiches before the age of 18, according to a survey commissioned by the J.M. Smucker Company.
“Certain foods strike up strong childhood memories, and our new Peanut Butter and Jelly Ice Cream captures that nostalgia in every scoop,” said Jennifer Schuler, chief executive officer of Canfield, Ohio-headquartered Handel’s Homemade Ice Cream. “We love to innovate by reinventing timeless classics, a tradition upheld throughout our nearly 80-year history. Now more than ever, guests seek familiar, indulgent flavors with a modern twist. Our new flavor offers a universal appeal that sparks kids’ imagination while rekindling fond school day memories for parents and grandparents.”
Handel’s Peanut Butter and Jelly Ice Cream will be available in cones, sold in pints and dished out at the franchise’s 140 outlets in 14 states until the end of September, while supplies last.
“This back-to-school season, we want our new flavor to remind guests of the simple joy of finding a PB&J sandwich in their lunch box. We’ve perfected every element of this flavor, from the creamy peanut butter base and sweet-tart strawberry ripple, even down to the ‘bread, no crusts, in the form of shortcake piece,” said Schuler.
