Handy International Inc. has named Rob Lux to the position of vice president in charge of club channel business. The promotion came following a year on the job selling the company’s seafood products to club stores and other retail operators.
Rob Lux, Handy International’s new vice president responsible for club store sales.“Rob has the key combination of skills for working with the clubs – personality, experience and ability to work closely with R & D to develop new products appropriate for this channel,” said Terry Conway, the company’s chairman and chief executive officer.
Lux, who previously worked for ConAgra Foods and AdvancePierre Foods, is a graduate of Morehouse State and Xavier University.
Headquartered in Salisbury, Maryland, Handy’s line of products ranges from soft-shell crabs and crab meat to crab cakes, crab specialty items, oysters, artisanal fish and value-added seafood-based appetizers..
During the recently held Seafood Expo North America in Boston the company rolled out three new items under its Gastropub Collection of foodservice appetizers: Pitmaster BBQ Shrimp Cakes, Fiery Shrimp Risotto Frito, and Fiesta Chipotle Fish Cakes. The last mentioned product features a combination of flaky Pacific cod and zesty chipotle chili peppers with cumin, coriander, lime, cilantro, black beans and corn.
