Impossible Foods is reducing suggested retail prices by 20% for grocery store operators throughout the United States. The price cuts bring the plant-based faux meat supplier’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package.
The Redwood City, California-headquartered company is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to consumers as soon as possible. The product is available at Albertsons, Kroger, Publix, Safeway, Sprouts, Target, Trader Joe’s, Walmart, Wegmans and many others, as well as online platforms.
Impossible Burger was listed in about 150 grocery stores one year ago; it’s now available in approximately 17,000 locations nationwide. Production of its refrigerated and frozen meat alternative products has increased sixfold since 2019, both in the company’s flagship factory in Oakland and at multiple plants owned by co-manufacturing partners.
“With economies of scale, we intend to keep lowering prices until we undercut those of ground beef from cows. This price cut is merely our latest — not our last,” said CEO and Founder Dr. Patrick O. Brown.
Impossible Foods is introducing similar price cuts internationally at retail stores in Canada, Singapore and Hong Kong. The double-digit international price cuts, which vary by location and apply to all Impossible retail products sold overseas, exceed 20% in some regions.
The latest price cut is the third double-digit reduction from the company in less than a year. Last month, it reduced prices on average about 15% for foodservice distributors that sell to restaurants.
