Lent, the period from Ash Wednesday (February 17) through Easter Saturday (April 3) during which observant Christians devote themselves to fasting, abstinence and penitence on meat-free Fridays, can be a challenge for meal makers and consumers. Incogmeato products, however, make menu planning more manageable at this time of year as they look, cook and taste just like real meat, but are made from plants.
The Battle Creek, Michigan-headquartered Kellogg Company’s versatile lineup of frozen and refrigerated items distributed by its MorningStar Farms division – including burger patties, plant-based ground, chik’n nuggets, faux sausage and more – makes for a convenient swap and easy way to enjoy classic dishes like tacos, spaghetti bolognese or even chik’n and waffles while maintaining the religious tradition of meatless Fridays during Lent.
This year, chef and influencer Elena Besser is showing everyone how plant-based Incogmeato featuring non-GMO soy protein concentrate is a more flexible – and flavorful – way to go meat-free with two tasty recipes: Incogmeato Patty Melt and Incogmeato Stuffed Peppers.
“During Lent, we know people miss their hamburger on Friday night. Now, everyone can still enjoy their delicious Friday favorites the plant-based way with Incogmeato burgers, bratwurst, ground and more,” said Sara Young, general manager of plant-based proteins at Kellogg.
Free Samples For a Flavorful Lent
In marking the beginning of the Lenten season, free samples of Incogmeato are being given away across the USA to challenge meat eaters to try plant-based proteins. Visit www.KFR.com/Incogmeato and sign up or log in to Kellogg’s Family Rewards to enter for a chance to win a coupon redeemable for a gratis pack of the product.
There will be two chances to enter, starting on the first Friday of Lent (February 19) followed by another chance during the second week of Lent (February 26-March 5).
Incogmeato products are available at retailers nationwide including Weis, Price Chopper, Gelson’s, HyVee, Tops, Wegman’s, Kroger, Albertsons, Safeway, Meijer, Stater Bros., Ingles and Walmart.
