Walla Walla, Washington, USA-headquartered Key Technology has appointed Lenno Foodtech as its exclusive sales representative in China. The company is responsible for developing sales and providing customer service for Key’s digital sorters, conveyors and process automation systems to food processors throughout the PRC.
“China is an extremely important market to Key. We have a large installed base here, and we want to give these customers the highest level of support. We also have a fantastic opportunity to grow in this region with our wide variety of technologies, which includes the most complete source of chute- and belt-fed sorters that came together as a result of our merger with Visys last year,” said Steve Johnson, Key’s senior director for Latin America and Asia sales. “With Lenno’s food processing expertise, deep technical knowledge, and commitment to superior customer service, that are ideally suited to represent us.”
Lenno has many years of experience supplying and servicing food processing equipment in Key’s core market segments throughout China. Representing several world-class equipment suppliers that complement Key’s product line, it offers customers a wide range of solutions from one source. Lenno maintains a demonstration and application testing facility in Beijing, which Key will help expand to showcase its wide product range. In addition to developing sales, Lenno supports customers with installation, training, spare parts and other services from its offices in Beijing and Shanghai.
“Key has a strong foundation in China and is demonstrating a real commitment to support and grow this market by partnering with us,” said Barry Han, general manager of Lenno. “Many food processors in China are focused on improving their product quality while increasing production efficiencies and profits. This creates an enormous opportunity for Key.”
