KIND Healthy Snacks continues its expansion into the frozen treat aisle with the announcement of its latest offering: KIND Frozen Pints. In a category where “plant-based” too often comes with compromised taste, and “indulgent” comes with unhealthy ingredients, the intention of this line extension is “to create a new space so you can feel good about enjoying the frozen treat you deserve,” according to the producer.
Just as it disrupted and elevated the nutrition bar category, KIND continues to seek to bring innovative alternatives to taste-focused consumers, furthering its intention to become a global leader in healthy snacking. The creamy frozen treat delivers 4-6 grams of protein per serving and is now available at retail stores throughout the USA in the following flavors: Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter, Cherry Cashew, Coffee Hazelnut, Caramel Almond Sea Salt, Strawberry, and Pistachio.
“We’re always striving to challenge conventional wisdom and eliminate false compromises,” said Daniel Lubetzky, founder of the New York City-headquartered company. “We tried to think differently about what we would want in a frozen treat. We discovered what was missing was an offering that tasted delicious, and delivered premium, plant-based ingredients that we can feel good about putting in our body.”
The new KIND Frozen Pints address the large $7 billion plant-based category, which is expanding almost twice as fast as overall food sales (43% growth in the past two years). The increasing popularity of non-dairy frozen treats is part of the growing demand for vegan and plant-based food products of all kinds. The plant-based frozen dessert market is among the top three sub-categories contributing to this category growth, increasing at a compound annual growth rate of 14%.
Lubetzky added: “While best known for nutrition bars most often consumed on-the go, we’re continuing to prioritize innovation that cuts across categories and day-parts. As we look to close the taste gap in health-focused aisles and the health gap in taste-focused aisles, we will stay true to how we’ve always created new products – with an eye to elevate people’s overall experience, while adhering to our KIND promise.”
KIND’s new innovation builds on the success of its recent entrance into the frozen category with the rollout of KIND Frozen Treat Bars. Consumers can also find the company’s offerings elsewhere in the store: refrigerated (Nut Butter Bar); cold cereal and hot cereal (Oatmeal); frozen breakfast (Smoothie Bowl); and shelf stable aisle (Snack Mix).
