Lamb Weston has announced the launch of its latest frozen potato product innovation in the United Kingdom, Frenzy Fries, to reimagine the classic fry and help restaurants stand out in a crowded market. The three-sided, skin-on fries were developed to help operators create a point of difference and satisfy the growing demand for sensory dining experiences and sustainably-minded, quality ingredients.
Exclusively for the out of home channel, Frenzy Fries are designed to appeal to diners that want memorable food experiences. Indeed, in a Lamb Weston study, three out of four consumers said they would choose Frenzy Fries if available on a restaurant’s menu!
Eating out is in Britain being affected by an economic squeeze across all foodservice sectors. Buying frequency, particularly in restaurants, has decreased by 2% in the past year, so Lamb Weston’s R&D team created Frenzy Fries to offer a super-sensory dining experience for consumers with a “perfectly imperfect” shape for that hand-crafted feel, and an extra crispy texture. For the operator, they are available in a variety of cut sizes and boast a 20-minute hold time.
“Foodservice operators these days have to work hard to wow their guests with new and memorable dishes that offer a sensory experience, as well as amazing flavors. Our industry-leading fries have been creating world-famous potato solutions in quality, taste and heat-holding capabilities for over 25 years, and now Frenzy Fries will elevate that fry experience even further,” said Ash Liles, Lamb Weston’s UK trade marketeer.
