Vancouver, British Columbia, Canada-headquartered Luvo Inc., a marketer of “next generation frozen food products,” has introduced a new mobile app. Luvo CheckIt is now available for consumers in the United States, exclusively through the Apple iTunes App Store.
Luvo CheckIt is a mobile nutrition label reader designed to help consumers make better informed and balanced food choices. It works by scanning the barcode of any packaged food item, at which point the user is provided with insight on the food’s nutritional value along with an immediate answer to a pressing food question: “Is this good for me?”
“At Luvo, we strive to make it easy for consumers to make healthful, educated food choices and are pleased to take our commitment one step further with the launch of Luvo CheckIt,” said CEO Christine Day. “Today’s busy consumer is looking for a quick way to decode nutrition information. Luvo CheckIt gives them the information they need to better understand what’s in their food and how it may impact their body and healthy eating goals.”
Luvo CheckIt is designed to provide a simple solution with real nutritional guidance. Allowing users to check it before they check out, the app uses an advanced algorithm that steers them towards healthier, minimally processed foods with an emphasis on fruits and veggies, whole grains and lean proteins, with responsible amounts of sodium and sugar – the very pillars of Luvo’s nutrition philosophy.
With Luvo CheckIt, consumers can scan a product’s UPC code to determine if the product meets the best nutritional standards. The app provides color-coded evaluations; where green represents good, blue represents neutral and red signals nutritional concerns, with variants in between. Tips are given along with the color evaluation to help the consumer understand the positive and negative aspects of the product they’ve scanned and what to look out for when making food related decisions.
“We believe it should be easy to eat well every day, but with complicated labels, marketing messages and conflicting definitions of what constitutes a healthy meal, this is no easy task,” said Luvo’s vice president of nutrition, Samantha Cassetty, M.S., R.D. “We created Luvo CheckIt to give users the ability to see through food packaging and get a clear picture about what’s inside, what that nutrition label is actually telling them. It’s like having a personal nutritionist in your pocket wherever you go, giving you the green light or waving a nutritional red flag.”
In addition to offering a product barcode scan and color-coded evaluation of items, the app also features nutrition guideline cheat-sheets and daily tips. These features allow users to go “beyond the scan,” giving them all the information they need to set forth a path toward healthier eating.
Luvo CheckIt is now available for free in the Apple iTunes App store and is compatible with iPhone, iPad and iPod touch. Coverage will be expanded into Canada in January.
In addition to Luvo CheckIt, Luvo offers consumers a wide variety of chef-created, nutritionist-approved meals made from high quality ingredients that are affordable and convenient. For more information on Luvo CheckIt or to learn more about Luvo’s product offerings and focus on nutrition visit: www.LuvoInc.com.
