Mama Fu’s Asian House, regarded by many locals as “the go-to restaurant for Asian comfort food” in Austin, Texas, is now distributing frozen meals in 230 HEB grocery stores throughout the state.
Retailing for $8.49, the 20-oz entrées feature three recipes that offer restaurant quality ingredients, namely:
- Lemon Sriracha Chicken – Breaded white meat chicken and rice tossed in a spicy sriracha sauce complemented by bright citrus lemon with snow peas, mushrooms and red bell peppers
Basil Chicken – Savory rice noodles and breaded white meat chicken tossed in a spicy brown sauce with red bell pepper, mushroom and onion accented with aromatic basil- Cashew Chicken – A light brown sauce brings breaded white meat chicken and cashews together with broccoli, red bell peppers, snow peas and mushrooms to create a mix of savory Asian flavors.
Eddy Patterson, co-founder of Stubb’s Bar-B-Q & Legendary Kitchen, teamed up with Mama Fu’s co-founder and ceo, Randy Murphy, to create the Mama Fu’s line of frozen entrees.
“Just as we did with Stubb’s, we are taking an iconic local brand and introducing it to a wider audience through the grocery aisle,” said Patterson. “Austin is known as a great food town, so local brands like Mama Fu’s have immediate credibility with consumers.”
Murphy added: “Our guests have the option to enjoy our food through dine-in, takeout, delivery or catering. It was only natural that we expand into the grocery aisle to add another convenient channel. Offering a complete meal option in grocery stores allows more families to try us as we continue to open locations throughout Texas. We couldn’t think of a better partner than the team at HEB.”
About Mama Fu’s
Mama Fu’s opened its first restaurant in Austin during 2006. Starting with that single location in Lakeline, the company has expanded to 25 units in Texas, Florida and Arkansas, plus two overseas franchise locations in the United Arab Emirates. There are plans to open at least five more restaurants in Texas this year.
