The way Americans cook is evolving, and the freezer aisle in supermarkets and other grocery stores is leading the charge. Once seen as just a place for convenience meals, today’s frozen food options provide fresh-tasting ingredients, chef-inspired meals, and budget-friendly solutions for every lifestyle.
“For decades, frozen foods have been a trusted solution for busy families, offering quality, variety and affordability,” said Tricia Greyshock, president and chief executive officer the Harrisburg, Pennsylvania-headquartered National Frozen and Refrigerated Foods Association (NFRA). “From quick-prep meals to flash-frozen produce, frozen foods help consumers save time, reduce waste and enjoy delicious meals on their terms. And with March Frozen Food Month here, now is the perfect time to explore the convenience and innovation happening in the frozen food aisle.”
Recent consumer research underscores the growing importance of frozen foods in households across America:
• 71% of shoppers favor ready-to-eat meal sections and quick preparatopm options in grocery stores, making frozen foods an essential part of meal planning
• 67% of consumers value better organization of ingredients for specific types of meals, reflecting how shoppers are using frozen foods as building blocks for creative cooking
• 83% of shoppers say frozen foods make meal planning easier, reinforcing how essential they are for busy households.
Throughout March, retailers across the USA will offer special promotions on frozen foods, making it an ideal time for shoppers to stock up on favorites and discover new options. NFRA’s Easy Home Meals website and social media channels will feature recipe inspiration that showcases the versatility of frozen foods for every meal occasion. Plus, read the latest Easy Home Meals Registered Dietitian blog post on March Frozen Food Month: Celebrating the Benefits, Convenience and Innovation of Frozen Favorites.
Shoppers can also participate in NFRA’s $10,000 sweepstakes, with a chance to win one of 18 First Prizes of $500 supermarket gift cards or the Grand Prize of a $1,000 supermarket gift card.
