In celebration of the official launch of the Aquaculture Stewardship Council’s (ASC) Marketing Toolkit, executives from the Marine Harvest Group (MH) and the ASC rendezvoused at Seafood Expo Global in Brussels to debut the not-for-profit organization’s collection of visual, print and other promotional material. Bergen, Norway-headquartered MH, the world’s largest producer of farmed salmon, is the first ASC partner to use the completed set of materials.
Chris Ninnes (right), chief executive officer of the Aquaculture Stewardship Council (ASC), and Ola Brattvoll of Marine Harvest unveil the new ASC Marketing Toolkit.“This once more underlines our vision of ‘Leading the Blue Revolution’ and our commitment to responsible aquaculture. With over 40 of our salmon farms already ASC-certified, and some 15 more under assessment, we are well under way to fulfill our commitment to be 100% ASC-certified by 2020,” said Ola Brattvoll, MH’s chief operating officer for sales and marketing.
“Marine Harvest is a market leader and a true partner in a shared mission to improve the performance of the industry. Collaborations with them and other industry partners in the use of the marketing toolkit are important to the overall work of the ASC, as it increases our collective capacity to reach key audiences,” said Chris Ninnes, ASC’s chief executive officer. “The new toolkit is one of many ways we provide support to our partners, and we will continue to expand our offerings in line with future demands.”
The ASC Marketing Toolkit is now available to all ASC partners, and will help marketing departments, visual design teams, and content creators efficiently develop consistent materials regarding their ASC-certified product. The ultimate goal is to help better convey dedication to responsible aquaculture to consumers and stakeholders through simple, compelling visuals and messages. The toolkit also helps promote a clear and consistent vision and brand affiliation with the ASC for content marketing initiatives.
The toolkit incorporates elements most requested by ASC partners, and provides a variety of useful assets including original artwork, icons, approved copy, examples of posters and pamphlet designs to be used in-store, as well as essential advice on logo usage, and will be updated and revised at regular intervals in order to meet partner needs.
Those interested in accessing the toolkit, as well as in obtaining additional information about the ASC program, should send an e-mail query to: communication@asc-aqua.org.
Founded by World Wildlife Fund (WWF) and The Sustainable Trade Initiative (IDH) in 2010, the ASC is dedicated to managing the certification of responsible fish farming across the globe.
