Conjure, the Los Angeles, California-headquartered store-hailing service, and Mars, the maker of ice cream treats, candy and snacks, are introducing a “store-hailing” pilot program for Mars brands with on-demand mobile ice cream stores.
The pilot will equip Conjure’s fleet of mobile stores with offerings from Mars’ popular ice cream portfolio just in time for summer, allowing customers to order ice cream from their smartphones and have it delivered to their location in a matter of minutes.
“We are thrilled to partner with Mars to expand our offering to consumers through our on-demand mobile ice cream stores,” said Ali Ahmed, cofounder and chief executive officer of Conjure. “Mars’ ice cream brands are the perfect addition to our platform, and we believe this partnership will be a game-changer in the ice cream industry.”
The partnership will initially launch in the Hollywood are this spring, with plans to expand to more locations later in the year. At the onset, consumers will be able to purchase M&M’s Chocolate, Snickers and Twix ice cream pints as well as M&M’s Cookie Sandwiches, and Snickers and Twix ice cream bars from Conjure’s fleet.
“Mars has been driving innovation in the ice cream category for over 35 years. Now we are proud to be the first to introduce Mars Ice Cream to the trend of store-hailing, inspiring more moments of everyday happiness through our iconic brands,” said Shaf Lalani, general manager at Mars Ice Cream. “We are pleased to partner with Conjure and to further advance the unattended retail industry.”
With its one-tap ordering process, consumers can hail a mobile shop to their location using Conjure’s proprietary app. Within minutes a well stocked vehicle arrives and Conjure’s patented, checkout-free system allows buyers to handpick their ice cream products and simply walk away.
“Mars is continuously investing in driving innovation for the treats and snacks category through the unattended retail space, giving consumers more opportunity to shop our products with speed and convenience,” said Jerome Morgen, Sr., global director of Mars Unattended Retail. “This partnership with Conjure helps solve the industry’s biggest issue – ice cream melting before reaching the home when purchased in store or through other delivery methods.”
