Mars North America has added three new innovations to its growing ice cream portfolio, ensuring 2023 is off to a sweet start for ice cream fans across the United States.
New to the McLean, Virginia-headquartered company’s portfolio are M&M’s Cookies and Cream Ice Cream Cookie Sandwiches, Dove Mini Sticks Vanilla Ice Cream with Dark Chocolate and Almonds, and Twix Cookie Dough Ice Cream. They have already begun to hit retail store shelves now, with nationwide availability assured by March.
Multi-textured M&M’s Cookies and Cream Ice Cream Cookie Sandwiches offer consumers a combination of M&M’s chocolate candies, baked chocolate cookies, cookie pieces and creamy rich ice cream available as single units and in packs of four (3.5 fl. oz).
The Dove Mini Sticks Vanilla Ice Cream with Dark Chocolate and Almonds offering is a premium dark chocolate and almond combination on a bar. The product is available in packs of six (1.85 fl. oz per bar).
Twix Cookie Dough Ice Cream creators drew inspiration from the recently released Twix Cookie Dough bars. The new frozen treat is a combination of soft cookie dough bites, real chopped Twix bars, creamy vanilla ice cream, and a caramel swirl in every bite. Distribution is in pint (16 fl. oz) containers.
“We are excited to kick off the New Year by debuting these ice cream products,” said Mars Ice Cream Marketing Director Jayesh Shah. “We know that introducing new varieties and flavors of ice cream to fans can bring more moments of happiness, joy and togetherness, which is why we have paired our delicious ice cream with some of our most iconic brands in the Mars candy portfolio.”
