Martha Stewart’s favorite recipes are now available in the frozen food aisles of supermarkets and other grocery stores across the USA. The line of offerings, promoted as “so good, it’s like made from scratch,” includes desserts, entrées and side dishes as well as appetizers, ready-to-heat grain blends and seasonal vegetables.
MSK Foods, the operating company and master licensor for the newly launched Martha Stewart Kitchen assortment, and New York City-headquartered Marquee Brands, a subsidiary of Venturi’s Mediacast Holdings, an investment holding company with a focus on marketing, have a long-term exclusive licensing agreement to create and distribute frozen and prepared foods under the Martha Stewart name in the United States.
In just nine months, the Denver, Colorado-based MSK team has developed and introduced a portfolio of over 40 SKUs now available in more than 7,000 retail stores, with distribution expected to have expanded to over 10,000 outlets by the end of August. More than 17 major retailers are currently offering the initial selection of products, including Kroger, Publix, Albertsons, Hannaford, Jewel Osco, Meijer, Woodman’s and King’s Balducci’s.
In Q4 and throughout 2022, MSK will be adding dozens of new premium products that will span all aisles of the grocery store, including deli and baked goods.
“We are thrilled to bring to the marketplace a unique mix of high-quality ready-to-heat goods, all developed with Martha’s signature taste and touch,” said Marquee Brands CEO Neil Fiske. “We look forward to continuing to present a variety of products that offer both convenience and exceptional quality at a value.”
With national distribution in place, MSK’s media partners and Martha Stewart’s media platforms together kicked off an ongoing promotional campaign in July to drive additional interest in the product line. Stewart, a well known American entrepreneur, writer, television personality and founder of Martha Stewart Living Omnimedia, reaches about 100 million consumers each month through her various media channels.
“The Martha Stewart Kitchen food platform is a once-in-a-generation opportunity, as there is no other brand that is more relevant to food and brings such quality, integrity and recognition into the grocery space,” said MSK Foods CEO Ken Venturi. “We are coupling Martha’s unprecedented recognition, media platforms and exposure with our capital and partners that represent some of the largest media companies in the world. Together, we have created a recipe to shake up the CPG space and the financial industry is already paying close attention to our exponential growth.”
