The Hanover, Germany-headquartered Martin Braun-Gruppe, which consolidates the food activities of Geschwister Oetker Beteiligungen KG, has acquired Malden, Massachusetts-based Hoff’s Bakery. With the purchase, one of Europe’s leading providers of bakery ingredients and premium frozen baked goods has expanded its frozen bakery division and taken a first step into the United States market.
Established in 1983, Hoff’s Bakery produces cakes, desserts and signature dome-shaped cakes, which are distributed fully finished and frozen to retail customers and foodservice providers across the USA.
“We deeply value the exceptional product quality, customer orientation, and passionate work that the Hoff’s Bakery team has demonstrated over the past decades. Our strategy is to grow further in North America both organically and through acquisitions in the coming years,” said Dr. Detlev Krüger, chairman and chief executive officer of Martin Braun-Gruppe.
“Hoff’s Bakery is the perfect addition to our existing product portfolio and strengthens our positioning as a ‘specialist for specialties’ across all premium bake-off market segments,” added Christian Tomasch, chief operating officer of the frozen bakery division.
Nicole Paparian, daughter of founder Vincent Frattura, will continue to lead Hoff’s Bakery as chief executive officer, guiding the company into its next growth phase.
“We are very excited to join forces with Martin Braun-Gruppe,” she said. “Their commitment to quality and innovation aligns perfectly with our philosophy. Together, we can continue Hoff’s Bakery’s success story.”
Martin Braun-Gruppe develops, produces and distributes a comprehensive range of convenience products for the baking, confectionery and gastronomy industries. It supplies wholesalers, retailers, bakeries pastry shops, foodservice providers and industrial businesses. The group employs more than 2,500 people across 22 locations and offers a diverse product portfolio to customers in more than 70 countries.
