National Fish & Seafood rolled out a wave of new Matlaw’s brand products at the Seafood Expo North America in Boston March 16-18. The Gloucester, Massachusetts, USA-based company, a unit of Pacific Andes, also seized the occasion to unveil a new brand identity and a refreshed website.
The Matlaw’s stuffed clams line, which has been known to consumers in the United States since 1959, now boasts three additional flavor combinations served up in natural clam shells: Bacon & Cheese, Chorizo Sausage and Chili-Lime.
Six large, grill-ready stuffed clams come per 11-ounce (312-gram) retail box and in each 15-ounce (425-gram) signature Matlaw’s traypack, both of which debuts the new Discover Matlaw’s logo and packaging design sporting a contemporary blue palette and complementary product-specific colors, anchored by an undulating ocean wave. Distribution through frozen food sections of supermarkets and grocery stores in the USA will begin in April.
Meanwhile, Matlaw’s long-established traditional Stuffed Clams recipe continues to be in steady demand among American consumers. It features a stuffing mix containing a blend of Italian breadcrumbs, clam meat and red and green peppers with celery and choice spices.
A raft of other products were launched in Boston, including Southwest Tortilla Cod, Jalapeno Breaded Cod Tenders, Pubstyle Battered Cod Fillets, and four Popcorn Shrimp items (Original Popcorn, Crispy Cajun, Coconut and Barbecue).
“We go to the extreme all over the world to find the freshest seafood products, and have strengthened and modernized our brand to communicate that clearly on store shelves,” said Nancy Peterson, vice president of marketing at National Fish & Seafood. “With this launch we invite the world to discover our new products, flavors and vibrant new look that illustrate what Matlaw’s stands for – products that exceed expectations for retailers and flavors that delight the palates of today’s demanding consumers.”
Kevin Donahue, vice president of sales, commented: “For our retail customers, Matlaw’s is a smart choice to support the growth of their seafood category. “As consumers continue to seek healthier options, and have more sophisticated and diverse tastes in seafood, our products offer them an exceptional flavor experience, convenience and value that is sure to drive the retailer’s bottom-line.”
More information on the product line is available at the company’s website, www.Matlaws.com, which has been redesigned to offer consumers creative food pairing suggestions, menu recommendations, cooking ideas and more.
