McCain Foods Canada has expanded its frozen side dish offerings by launching two more McCain Medleys products into the retail market. The two new flavors, Mexican Style and Smoky Paprika & Pepper, feature seasoned potatoes and vegetables and join original Medleys favorites, all of which can be prepared in home air fryers or ovens in just 16 minutes.
“In today’s fast-paced world, families juggle multiple responsibilities, from work and school to extracurricular activities and household chores,” said Mike Embir, marketing director. “Staying at the forefront of category innovation, we looked to expand our Medleys product line to continue addressing the consumer need for dishes that are quick, wholesome and crowd-pleasing, in an effort to free up more family time to spend together.”
Building on the 2023 Medleys launch partnership with Chef Susur Lee, McCain is collaborating with Susur and his son Jet Bent-Lee, to emphasize the importance of family connection during mealtime. They explored the new Medleys flavors to create a custom recipe and engaging social content for this campaign, bringing the joy of cooking together as a family and highlighting the versatility and quick preparation of McCain Medleys.
“I’m always looking to explore new ways to bring flavor into my dishes and find my next favorite ingredient, especially if it offers the opportunity to spend time with my son,” said Lee, the chef at Lee Restaurant and father of three children. “McCain Medleys is a favorite because with four flavors to choose from, Medleys offers untapped creative potential and customization options, ensuring that everyone in the family will be satisfied.”
Details of of the full portfolio, which is now available in major grocery stores across Canada, follow:
• Smoky Paprika & Pepper – a blend of roasted potatoes, carrots, sweet potato, chickpeas and shelled edamame beans with a smoky paprika and pepper flavour seasoning.
• Mexican Style – a blend of roasted potatoes, corn, black beans, red and green peppers with a chili lime flavor seasoning.
• Italian-Style Roasted Potatoes & Veggies – a blend of roasted red potatoes, green beans, yellow beans and sweet red peppers seasoned with garlic and rosemary.
• Roasted Potatoes and Broccoli – a convenient combination of roasted red potatoes and tender broccoli, seasoned with garlic, onion, sea salt, spices and herbs.
