Viva La Brazil!
As the countdown continues for Football World Cup competition to kick off in Rio de Janeiro on June 12, McCain Foods is already scoring goals in the United Kingdom with its Brazilian-themed limited edition Wedges Sharing Bowl promotion. Through early August, the company is offering consumers the keepsake microwaveable and dishwasher-safe ceramic bowl in exchange for two unique codes found on some 4.5 million promotion packs now in distribution.
“The sharing bowl give-away is a hugely successful mechanic, ensuring incremental sales and repeat purchase as consumers look to take advantage of a high value offer by purchasing multiple packs,” said Mark Hodge, McCain Foods’ marketing director. “Perfectly timed to coincide with a massive summer of sport, sharing foods will be in strong demand with consumers so we’re expecting an even bigger response than usual to this year’s bowl give-away.”
The promotion, part of the company’s “Summer of Sharing’” campaign, will be supported with in-store and online by POS advertising to further stimulate sales of the 750-gram bags of Roasted Garlic, Mexican, and Lightly Spiced Wedges. The suggested retail price for each value-added potato specialty is £2.
