What came first, the chicken or the egg? Starting January 28, McDonald’s customers in the USA no longer need to choose at breakfast time.
For the first time, customers across the country can wake up to McDonald’s Chicken McGriddles and McChicken Biscuit breakfast sandwiches for a limited time. They are available as early as 6 AM for those looking to get a jump on their mornings. A staple long-beloveed by McDonald’s customers in the Southland, the two menu additions now give folks nationwide the chance to enjoy McChicken for breakfast.
Chicken McGriddles are described as soft, warm griddle cakes with the sweet taste of maple, paired with a chicken patty, while the McChicken Biscuit is a warm, buttery biscuit paired with the McChicken sandwich.
These menu items are only the latest step in McDonald’s long history of breakfast leadership, spanning back to 1971 with the invention of the classic Egg McMuffin. Over the years, the fast food chain has kept the morning innovations coming – from breakfast burritos in 1991 to McGriddles in 2003 to 2015’s introduction of All Day Breakfast and committing to sourcing 100% cage-free eggs by 2025.
“With the nationwide launch of the Chicken McGriddles and McChicken Biscuit sandwiches, we’re giving our customers more of what they crave: mouthwatering chicken and breakfast options,” said Vice President of Menu Innovation Linda VanGosen.
She added: “McDonald’s is committed to remaining a leader in the quick-service breakfast category through our delicious offerings, consistent menu innovation, and a faster Drive Thru experience.”
Strategic focus on Drive Thru service in 2019 decreased Drive Thru wait times by an average of 20 seconds across all day parts, allowing customers to drive off with their favorites quicker than ever. Breakfast customers reportedly enjoyed their fastest Drive Thru experience in over two years allowing them to enjoy the convenience, quality and value of McDonald’s at breakfast without the stress of the morning rush.
