Men’s Health, the largest men’s monthly magazine in the world with 41 editions in 65 countries, and best-selling men’s magazine in the United Kingdom, will introduce Men’s Health Kitchen, a new range of branded frozen entrees, in April. At the same time it will expand offerings of Men’s Health Fuel, a branded healthy snacks line.
The nine-item assortment of frozen entrées, produced in partnership with Kerry Foods, will be available for purchase in the UK at participating retailers, including ASDA and Sainsburys. Distributed in 425-gram boxes that will retail for approximately £3, high-protein ready meals featured in the rollout are:
- King Prawns & Pomegranate with Persian Rice
- Thai Salmon & Edamame Beans with Wholewheat Noodles
- Thai Red Chicken Curry with Spinach & Wild Rice
- Chicken Tikka Breast with Aubergine & Lentil Dahl
- Chicken Tagine & Chickpeas with Bulgar Wheat
- Chickpea & Spinach Dahl with Brown Rice
- Beef Brisket & Beetroot with Brown Rice
- Pulled Beef & Kale with Sweet Potato Hash
- Chilli Beef & Okra with Wild Rice
“We are thrilled to be expanding the Men’s Health product line in the UK with our new global partners at Kerry Foods and Fiddes Payne,” said Rob Novick, senior vice president for international business development and partnerships at Emmaus, Pennsylvania-headquartered Rodale Inc., the publisher of Men’s Health. “Our frozen meals and snacks provide men with the tools they need to continue leading healthy, successful and active lifestyles and makes it easy for them to navigate and shop for well-made, nutritious meal options.”
“We’re delighted to be able to extend our food product lines within the UK grocery market. From our reader research we know how important good quality, well-sourced nutrition is to our readership, and our new product ranges tick all the boxes in providing nutritionally balanced meals and snacks based on high protein, natural ingredients,” said Alun Williams, group publishing director in charge of Men’s Health UK, Women’s Health UK and Runner’s World UK.
The two new licensing agreements were brokered by Golden Goose, Men’s Health’s European brand licensing agency, which successfully launched Men’s Health Fuel Beef Jerky in the United Kingdom in 2014.
The brand’s expansion into the food space is part of a larger licensing program in European markets which includes successful lines of vitamins in the UK and Portugal, fitness equipment in Britain, exclusively sold at Argos, as well as branded active body care products sold at dm, Rossman, Mueller, Rewe and Metro stores in Germany.
“Men’s Health Kitchen has been developed closely between the Kerry and the Men’s Health UK team. The expertise of both has come together to create a truly great tasting range, full of protein and flavor,” said Charlotte Bourne, brand manager at Kerry Food.
