Mini Melts USA is teaming up with the 7-Eleven convenience store chain to introduce an exclusive new product inspired by the Blue Raspberry flavored Slurpee drink. Capturing the nostalgia of the frozen beverage in a beaded ice cream format, the Mini Melts Slurpee Blue Raz offers a new way to enjoy the treat while on the go.
Scheduled to launch early this summer, the novelty product will be available at participating 7-Eleven, Speedway and Stripes outlets throughout the United States. With its fruity flavor and signature Mini Melts beaded texture, the latest addition to the portfolio will provide consumers with cool, refreshing relief during the hot summer months.
“As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver ‘spoonfuls of fun’ with every bite by crafting experiences that go beyond just product,” said Dan Kilcoyne, president and chief executive officer of Trevose, Pennsylvania-headquartered Mini Melts. “The Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers.”
“At 7-Eleven, we’re all about thinking outside of the box with our Slurpee drink flavors and products, mixing up bold and unexpected combos that keep our fans coming back for their next brain-freezing adventure,” said Jasmeet Chawla, senior vice president of merchandising. “The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy indulgence of beaded ice cream.”
Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the ideal temperature for an enjoyable melt-in-your-mouth experience. A variety of flavors ranging from Cotton Candy, Cookies & Cream and the non-dairy favorite Rainbow Ice, are available at more than 35,000 locations nationwide.
