Trevose, Pennsylvania-headquartered beaded ice cream maker Mini Melts USA is expanding its footprint in the convenience store sector through a new distribution partnership agreement with Royal Farms, a Mid Atlantic regional chain that operates nearly 300 units across Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia and West Virginia,.
“As we continue to grow our presence in the convenience retail space, partnering with a brand like Royal Farms is a natural fit,” said Dan Kilcoyne, president and chief executive officer of Mini Melts. “Both of our brands are committed to quality, innovation and delighting customers, and we’re excited to introduce Mini Melts to even more consumers looking for a fun and delicious frozen treat during their daily routines.”
Royal Farms stores, known for chicken, breakfast and convenience items, will feature Mini Melts grab-and-go freezers, offering six fan-favorite flavors with a bundled price of two for $7.00.
“We’re always looking for new ways to enhance the Royal Farms experience, and Mini Melts are a fantastic addition to our lineup of grab-and-go treats available year-round,” said Eric Price, director of retail operations. “Their creamy taste and bite-sized fun make them a great choice for customers of all ages. We’re excited to offer this refreshing snack.”
Founded in 2004, Mini Melts is one of the fastest growing ice cream novelty product lines in America, offering premium beaded ice cream made with 14% butterfat. Among flavors produced at the company’s manufacturing facility in Norwich, Connecticut are Cotton Candy, Cookies & Cream, Cookie Dough, Brownie Blast and non-dairy Rainbow Ice.
