The Saffron Road range of protein-based frozen ready meals and entrées has been expanded with three new Asian dishes: Pineapple Fried Rice with Chicken, Butter Chicken, and Sweet & Sour Chicken.
Produced by the Stamford, Connecticut-based American Halal Company, the products feature recipes that combine traditional cooking methods with clean label, ethically sourced ingredients including antibiotic-free chicken, aromatic long grain jasmine rice from Thailand, bell peppers, bok choy, ginger, virgin coconut oil from the Philippines, and juicy pineapple.
With millions of Americans enjoying more meals at home following sustained lifestyle shifts since onset of the coronavirus pandemic (SARS-CoV-2), the tastes of world cuisine have exploded in popularity, while bringing culture, community and bold new flavors to dinner tables across the country, according to the Saffron Road marketing department .
“It’s been my mission for over a decade to bring our diverse nation of people and cultures together through our common love for premium, clean label foods made with real ingredients which incorporate traditional recipes from kitchens and restaurants from around the globe,” said Saffron Road CEO Adnan Durrani. “As our country continues to become increasingly diverse and Asians continue to be one of the largest growing populations, we’re proud to introduce new authentic dishes to American households including our first ever Chinese entrée, which these cultures have been sharing for generations.”
He added: “While this past year certainly brought tragedy and immense struggles, it also created a revived interest in the universal tradition of gathering around the table for a big family meal, bringing multi-generational households together. We want to make it not only easy and convenient for families to continue the elevated at home dining experience with offerings in our family size line, but we also want to share the joy that delicious international foods can bring. No passport is needed – all are welcome to join the Journey to Better with Saffron Road.”
Consumers will be able to find the new frozen meals in over 3,000 stores nationally starting in August. Family size packs will initially be available at Whole Foods Market, Walmart and Harris Teeter.
