Wendy’s, the world’s third largest quick-service hamburger chain with more than 6,500 outlets and approximately $2.1 billion in sales last year, is cranking up the heat on its signature Spicy Chicken Sandwich and Natural-Cut Fries by debuting its new Jalapeno Fresco Spicy Chicken Sandwich and Ghost Pepper Fries. These limited time offers layer flavor with extra spicy ingredients formulated “to spark fiery reactions.”
“We are raising the bar on spicy again,” said Liz Geraghty, vice president of marketing for the Dublin, Ohio, USA-headquartered company. “Spicy has been at the cornerstone of Wendy’s menu, ever since we introduced the Spicy Chicken Sandwich in 1996. Now, we are really heating things up for consumers who love spicy food with a sandwich that has five flavorful layers of spice, including fresh jalapenos and ghost pepper sauce.”
The Jalapeno Fresco Spicy Chicken Sandwich features Wendy’s signature spicy blend and 100% all white meat chicken breast, topped with diced jalapenos and specially made ghost pepper sauce, and capped with a bakery-inspired, toasted red jalapeno bun. The heat is complemented with savory flavors from warm, melty cheese sauce, Colby Pepper Jack cheese and a crunchy red onion. The Jalapeno Fresco Spicy Chicken Sandwich has a recommended price of $4.99.
The Ghost Pepper Fries are smothered in cheese sauce, and then topped with diced jalapenos, shredded cheddar cheese and a ghost pepper sauce. The recommended price of $1.99.
The new offerings are being promoted nationally in a YouTube video that takes viewers behind the scenes of a flavor-tasting research facility and records candid reactions to their first bites of the products.
