Fish & Seafood

Morey’s Tilapia Sweet Chili Caters to Consumers’ Taste for Sweet Heat

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Morey’s, which has been crafting chef-inspired dishes from fish and seafood since 1937, has launched marinated Tilapia Sweet Chili in retail packs containing two fillets. Now available in the frozen food section of Publix stores in the United States, the 10-ounce offering sells for between $7.99 and $10.99. Each 210-calorie fillet serves up 10 grams of fat and 23 grams of protein.

The popularity of Asian-style sweet chili flavors continues to rise in the USA, where research shows that foods accented as such are experiencing double-digit sales growth. About 46% of consumers say they “love” or “like” the flavor of sweet chili, and 42% say it is their most preferred Asian-style sauce, according to Datassential.

Morey’s quality, ASC-certified tilapia fillets pair nicely with a sweet and spicy marinade that features notes of honey, soy, peppers and garlic. The condiment is gluten free, giving it wide appeal to consumers looking for tasty and healthy white fish options.

“We’re incredibly excited to add such a beloved flavor profile to our product portfolio,” said Ciera Womack, Brunswick, Georgia-based director of seafood marketing for the consumer brands division of Buffalor, New York-headquartered Rich Products Corporation, parent company of Morey’s. “The combination of high-quality tilapia and a delicious Asian-inspired marinade will definitely appeal to those who love sweet heat and are looking for easy and nutritious white fish options.”