Nestlé hopes to create a buzz in the ice cream world with the first product launch featuring Nescafé, which breaks new ground by using real coffee in both the coating and the ice cream core, as opposed to coffee flavors.
The coating or “ganache” that covers Nescafé Gold Cappuccino Ice Cream is made using the Vevey, Switzerland-headquartered company’s patented soft coating technology. In contrast to the hard coatings utilized in typical chocolate-based stick ice cream products, this soft ganache uses Nescafé Gold coffee, which also features in the ice cream core.
“In leveraging this ‘soft coating’ technology, our teams met the challenge of finding the perfect balance between ‘coffee-ness,’ milkiness and sweetness, to bring the Nescafé Gold Cappuccino experience to life,” said Guglielmo Bonora, head of Nestlé R&D in Singapore. ”The ganache is designed to melt at a similar rate to the ice cream core, so people can better enjoy the release of sweetness and coffee from the coating, alongside the ice cream.”
Alexander von Maillot, global head of the company’s confectionery and ice cream strategic business unit, added: “We didn’t just want to make a coffee-flavored ice cream, but rather take the Nescafé coffee experience and recreate it in the ice cream category. This indulgent, premium ice cream is the perfect treat for consumers.”
Sold in a recyclable paper wrapper, Nescafé Gold Cappuccino Ice Cream will be sold in Malaysia over the next few months, with a view to possible rollouts in further Nestlé ice cream markets worldwide.
