The National Frozen & Refrigerated Foods Association (NFRA) in the United States has named the winners of the Golden Penguin Awards for its 2017 March Frozen Food Month promotion. The annual campaign helps drive traffic into the frozen food aisles of supermarkets and other retail food stores, and increase sales for many categories and brands.
This year NFRA will present 31 Gold Awards and 40 Silver Awards for best merchandising and marketing efforts across the industry. In addition, five companies will be honored as Top Marketers during the Harrisburg, Pennsylvania-headquartered trade association’s October 7-10 convention in Orlando, Florida. Gold award winners will be recognized during a networking reception on October 9, where the winners of Top Marketer Awards will also be saluted. Silver Awards are typically presented at the local level at appropriate frozen food association meetings.
The Gold Awards winners for various categories are:
Community Involvement
- ACME Markets, Philadelphia, PA
- Chris’ Food Center, Sandstone, MN
- Frozen & Refrigerated Foods of Central Florida, Tampa, FL
- North Florida Frozen & Refrigerated Foods Association, Jacksonville, FL
In-Store Display
- Albertsons 3989, Phoenix, AZ
Assisting Company: Co-Sales Company, Phoenix, AZ - Douglas Sales, Piscataway, NJ
Assisting Company: ShopRite Pearl River, Pearl River, NY - Price Chopper/Market 32, Schenectady, NY
- Safeway 1877, Greenwood Village, CO
Assisting Company: Co-Sales Company, Phoenix, AZ - Woodman’s Waukesha, Waukesha, WI
Assisting Company: Kemps, LLC, St. Paul, MN
In-Store Event
- Chris’ Food Center, Sandstone, MN
Overall Marketing Campaign – Local Association
- Frozen & Refrigerated Food Council of Northern California, Hollister, CA
Overall Marketing Campaign – Manufacturer
- Ateeco Inc., Mrs. T’s Pierogies, Shenandoah, PA
- B&G Foods, Inc., Parsippany, NJ
- Cape Cod Select Premium Cranberries, Carver, MA
Overall Marketing Campaign – Retailer
- ACME Markets, Philadelphia, PA
- Safeway Eastern Division, Philadelphia, PA
- Smart & Final Stores, Inc., Commerce, CA
Overall Marketing Campaign – Sales Agent
- Co-Sales Company, Phoenix, AZ
Overall Marketing Campaign – Wholesaler
- C&S Wholesale Grocers, Robesonia, PA
Private Brand Campaign
- Smart & Final Stores, Inc., Commerce, CA
Social Media Campaign
- ACME Markets, Philadelphia, PA
- Price Chopper/Market 32, Schenectady, NY
- Smart & Final Stores, Inc., Commerce, CA
Traditional Marketing
- B&G Foods, Inc., Parsippany, NJ
- K-VA-T Food Stores, Inc., Abingdon, VA
- Price Chopper/Market 32, Schenectady, NY
- Smart & Final Stores, Inc., Commerce, CA
