Garner, North Carolina-based Butterball LLC has introduced the Butterball Cook from Frozen Premium Whole Turkey, an innovative offering for seasoned and novice Thanksgiving hosts alike. Created with convenience in mind, the new product requires just two easy steps: unwrap and roast. There’s no thawing, no mess and no stress.
The most frequent questions received by the Butterball Turkey Talk-Line are consistently about how and when to thaw a turkey. Butterball’s Cook from Frozen requires no preparation; the turkey goes straight from the freezer into the oven without days of thawing in the refrigerator. A specially-formulated brine ensures that the turkey remains moist throughout the roasting process. In addition, there are no neck or giblets to remove, so there are fewer steps to follow and less mess to manage in the kitchen.
“Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing a turkey can be intimidating,” said Michelle Lieszkovszky, head of innovation at Butterball. “That’s why we are so excited to introduce Cook from Frozen. It addresses both the fears and frustrations of cooking a whole turkey – it’s not only simple to roast, but the result delivers a tender, juicy, golden-brown centerpiece.”
She added: “Inspiring togetherness is at the core of what we do. Cook from Frozen allows hosts to focus on other aspects of the celebration, like enjoying time with loved ones.”
Butterball Cook from Frozen Premium Whole Turkey is now available at Harris Teeter, Lowes Foods and Publix stores. The new offering can also be purchased at select Kroger and Kroger banner locations (such as Fred Meyer, Fry’s and Ralph’s) as well as select Walmart locations.
Butterball LLC provides retail and foodservice products to customers in more than 30 countries. Committed to quality, food safety, animal care and well-being, it was the first major turkey processor to voluntarily achieve certification through American Humane. The company has over 6,500 employees who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina.
