The Oumph! Burger from Sweden-based Food for Progress has bagged Best Vegan Burger accolades in the Vegan Food & Living Product Awards 2020 competition judged at Demuth’s Vegan Cookery School in Bath, England. Up against the likes of Fry Family Quinoa and Brown Protein Burgers and Quorn Ultimate Burgers, contents of the victorious 226-gram retail twin-pack were was praised for texture, flavor and close resemblance to a meat-based burger.
The jury’s verdict reads: “This really tastes like a burger, with the crust and center being pretty bang on. It has a very enjoyable taste and texture. This is a great one for anyone doing Veganuary in particular, as it proves that vegans don’t have to miss out!”
Nick Jacobs, who heads up sales in the UK and Ireland for Food for Progress, commented: “We’re delighted to have won the award, which is testament to the incredible success the Oumph! Burger has achieved nationwide both in the retail sector and within leading restaurants.”
The product is available across Britain in Asda, Tesco, Holland & Barrett and Whole Food Market stores, where it typically sells for £3.50. It is also served at Café Rouge and Bella Italia restaurants, as well as the London and South East pub chain Shepherd Neame. In Ireland it’s listed at SuperValu and Centra stores.
Marc Saunders of the Casual Dining Group’s Bella Italia franchise stated: “The Oumph! Burger makes up for more than 22% of Bella Italia’s burger sales. We offer a number of different dishes featuring Oumph! on our vegetarian and vegan menu, and they are all very popular, which contributed to Bella Italia recently being awarded Best Vegan Menu.”
Inspiration for the Oumph! Burger was based on a juicy rare burger, but the difference is that the Food for Progress product is made entirely with plant-based ingredients including soya beans and beetroot. The113-gram product is equivalent in size and weight to a Quarter Pounder.
