Mjölby, Sweden-headquartered Food for Progress has announced that its Oumph! product line of plant-based products has entered the food-to-go segment in the United Kingdom. Starting September 30, in collaboration with Bristol-based Real Wrap Co., distribution will begin to over 35 university foodservice operators as well as to colleges, other schools and hospitals.
“We are extremely excited to be working with Oumph!,” said Chloe Somerville, head of brand sales at Real Wrap Co. “The demand for innovative plant-based food-to-go is growing daily, particularly with the rise of flexitarians looking to reduce meat consumption. For us, Oumph! has been the perfect meat alternative due to the amazing taste and texture, making it ideal for sandwiches and hot eats.”
Anna-Kajsa Lidell, co-founder and head of strategy at Oumph! and Food for Progress, commented: “The Real Wrap Co. is a perfect partner for us, as they share our values in creating plant-based foods which focuses on food appeal. We’re pleased that our products will be reaching students and hospitals, to help a larger audience find tasty plant-based foods.”
The global fusion product range includes:
- Madras Oumph! Sandwich with red onion, lettuce and mango Chutney
- Mediterranean Oumph! Sandwich with slow roast tomatoes
- The Real Oumph! Baguette with BBQ Pulled Oumph!, hummus and sweet pickled vegetables
- BBQ Sriracha Oumph! Baguette with BBQ Pulled Oumph!, sriracha vegan mayonnaise and coriander
- Caribbean Jerk Oumph! Baguette with lettuce and mango and chili sals
- Oumph! ‘Philly Style’ Sourdough Hot Pocket with jalapeno, red Onion and vegan cheese
- Indian Oumph! Sourdough Hot Pocket with onion bhaji and sweet caramelized onion chutney
All Oumph! products, which are also sold at a number of retail outlets in the UK including Tesco, ASDA and Whole Foods Market, are made from soya beans and organic herb and spice mixes. Each offering is high in protein and fiber and a good source of iron and folic acid.
