Just in time for Lunar New Year and the League Championship Series (LCS) Spring Split, the makers of Pagoda frozen snack products have announced a partnership with Riot Games, the company behind the leading global esports property League of Legends. The brand will be featured as the “Official Egg Roll” of LCS and offer fans game-time snacks through special activations, product drops and giveaways throughout the LCS season.
The LCS is regarded as the preeminent professional North American esport and currently the fourth most-viewed professional sports league in the region for gamers in the 18-34 years-old age demographic. Pagoda will be integrated throughout LCS’ 2024-26 season events.
“We know that more time in the kitchen means less time for playing and streaming League of Legends. According to YouGov, approximately 50% of Next-Gen consumers feel as though their lifestyles do not leave enough time to prepare food,” said Monica Ball, marketing manager for Pagoda Snacks, the Marshall, Minnesota, USA-based Schwan’s Company unit owned by Seoul, South Korea-headquartered CJ CheilJedang. “That’s where our craveable and convenient lineup comes to the rescue. From our crispy egg rolls loaded with freshly cut vegetables and authentic seasoning to our Crag Rangoon filled with real crab meat and cream cheese paired with a sweet chili sauce, we offer quick, easy-to-prepare but still delicious snacks for LCS players and fans to refuel and supercharge their gaming sessions.”
“We’re thrilled to have Pagoda Snacks join the LCS as our newest partner and further as the ‘Official Egg Roll’ of the League Championship Series,” said LCS Commissioner Mark Zimmerman.
As the “Official Egg Roll” of LCS, Pagoda Snacks will be a part of the LCS broadcasts with a “Let Him Cook” segment that will spotlight the best plays and moments of the day from professional players. Additional broadcast integration will come with the “Put the Egg Rolls In” Tech Pause, where LCS fans will have the opportunity to fuel up and grab a bite to eat.
