Path of Life, the Naperville, Illinois, USA-headquartered producer of frozen grain blends, is out to “broc your world” with its latest product debut. Expanding into the entree category, the family-focused frozen food brand has just launched Organic Grains & Broccoli with Hearty Tomato Presto Seasoning.
This is the company’s second frozen category entry this year, following organic steel cut oatmeal breakfast offerings that debuted in late March.
The seasoned broccoli and grain-based entree is made with simple ingredients, including an organic grain blend of brown rice, white and red quinoa, organic broccoli and onions. Its nut-free, vegan tomato pesto seasoning is made with nutritional yeast and sun-dried tomato powder to achieve a rich, pesto flavor. The product is fully plant-based and Certified USDA Organic, Gluten-Free Certified and Non-GMO Project Verified.
“As the demand for both better-for-you and plant-based foods grow, we want to continue providing convenient meal solutions that meet our customers’ needs for wholesome products that taste good, are made good and are good for them,” said Andrea Fulton, senior vice president of growth at Path of Life. “We started as a simple side dish brand and have grown exponentially in the last year, so we’re beyond excited to bring more of our clean and simple meal solutions to new categories.”
The entree will debut at Costco Wholesale locations in the Texas region. Offering consumers an inclusive, convenient, and balanced meal solution with 12 grams of plant-powered protein per serving, each bag contains five servings and will retail for $10.99.
“During the development process, I often taste new items so much that I get burned out on the flavor, but that never happened with this dish. I ate it every day for five months in order to perfect the seasoning and never once got tired of it. Each time I eat it, I enjoy it just as much as the first time I tasted it,” said Charlotte Browder, Path of Life’s culinary scientist.
