Boyd Feltman, chief executive officer and co-owner of Holland, Michigan, USA-headquartered Peachwave LLC, has purchased the Peachwave Frozen Yogurt trademark, all licensor agreements and wholesaler operations from Edmond, Oklahoma-based Sky-J Enterprise, Ltd. Boyd opened his first store just two years ago after leaving GE to own his own company.
“The Peachwave business model was so appealing because it does not take fees and royalties from the operators. I felt not having those costs would allow for a more resilient business that could keep profits working in the local economy in various ways,” said Feltman. “When the opportunity was presented to purchase Peachwave along with a partner who owns eight Peachwave locations in New York and Connecticut, I jumped at it.”
To continue developing and growing the brand, Feltman will work closely with Peachwave operators to increase collaboration, management support and community involvement. He is also committed to opening in new markets, as well as further developing its product offering and supply chain.
Founded in 2009, Peachwave Frozen Yogurt currently has 70 locations across the United States, Canada and Grand Cayman Island, with distribution centers in Oklahoma and New Jersey. The company offers over 80 proprietary tart to sweet flavors ranging boysenberry and pineapple to creamy banana and NSA caramel. The products feature live and active cultures and fat-free milk.
Once customers sample and choose a flavor, they are presented with a large selection of fresh fruits, nuts, grains, candy and sauces in a self-serve format that provides them with “an experience to create their own frozen yogurt masterpiece,” said Boyd. Ultimately, customers control the portion and therefore the price paid at the cash register through a weigh-and-pay format.
