The World Cup soccer championships, scheduled for June 12 to July 13 in Brazil, present a marketing opportunity to many, including German frozen baked goods specialist Pfalgraf. The Pfalzgrafenweiler-based firm’s Fussballtorte, decorated around the edge with chocolate “soccer balls,” will look good in a shop window or showcase during the season, and can be further promoted with posters and table display cards. It has a frosting of refreshing lime and exotic passion fruit.
