Pinkberry is diving into summer with a new frozen yogurt in celebration of the highly anticipated summer movie release, Barbie! The Scottsdale, Arizona-headquartered frozen dessert restaurants franchise is partnering with Warner Bros. Pictures and introducing Barbie Land Berry Pink frozen yogurt, now available in participating stores throughout the United States for a limited time until August 11, 2023. Featuring a combination of dragonfruit and strawberry flavors, it’s topped with glittery Dream Sprinkles.
“We are thrilled Warner Bros. chose to partner with Pinkberry for this playful and empowering movie,” said Melissa Hubbell, vice president of marketing for Kahala Brands, parent company of Pinkberry. “The brand is a natural fit for this epic summer movie! The perfectly pink hues of the Barbie Land Berry Pink frozen yogurt echo this iconic character’s fun yet bold personality.”
There is more fun to be had with prizes up for grabs. Guests can enter the Barbie The Movie Sweepstakes for a chance to win Barbie-themed prize packs, including movie tickets, Barbie-themed swag and Pinkberry gift cards.
Established in Los Angeles by Hye Kyung Hwang and Young Lee in 2005, Pinkberry was acquired by Kahala Brands eight years ago. The fast growing franchising company has a portfolio of 30 quick service restaurant brands sold at approximately 3,000 locations in 35 countries.
