Alpha Foods is expanding its frozen breakfast sandwich line with the newly launched Chik’n & Maple Waffle Breakfast Sandwich. Featuring a crispy plant-based Chik’n Patty nestled between two maple syrup-infused Belgian style waffles, the convenient grab ‘n go offering is a ready-in-minutes version of the Glendale, California-based company’s popular brunch offering.
The product, which joins Alpha’s Meatless Sausage and Meatless Spicy Chorizo breakfast sandwich retail options, is vegan certified, non-GMO project verified and made without palm oil. It’s packed with 16 grams of protein and is an excellent source of iron and fiber.
“According to a recent survey conducted by Alpha and the Harris Poll market research and analytics company, 73% of Americans feel stressed during weekday morning breakfast time, and more than two-thirds want to ‘up’ their breakfast game,” said Cole Orobetz, Alpha co-founder and chief executive officer. “Our new Chik’n & Maple Waffle Breakfast Sandwich is a delicious plant-based recreation of America’s favorite brunch classic, ready in minutes. What could ‘up’ your breakfast game more than that?”
The product is now available in individual packages at Publix, Market Basket and Food City stores. Starting in November, it will also be available in an exclusive, limited-time only family size package at Costco in the San Francisco Bay area.
