Plantish, the Rehovot, Israel-based company known for its plant-based analog salmon created through patent-pending additive manufacturing technology, is now doing business as Oshi. The name change marks a significant milestone in its broader strategic transformation into a global food company as it gears up for a highly anticipated product launch in the United States later this year.
Oshi has successfully raised $14.5 million in funding to date, with notable investors like Unovis, who have backed enterprises including Beyond Meat and Oatly. Other investors include Pitango, TechAviv Founder Partners, SOMV, SmartAgro, E2JDJ, Alumni Ventures, HackSummit and OurCrowd. The company was founded in March of 2021 and notable partners include Michelin chefs and cookbook author Adeena Sussman.
With over 70% of global fish consumption attributed to whole-cut forms such as whole fish or fillets, Oshi aims to revolutionize the faux seafood sector by introducing a whole-cut plant-based salmon alternative. Traditionally, the technical complexities of whole-cut production have limited the availability of such options in the alternative seafood market, which has primarily focused on minced products like fish fingers and fried fish. Oshi’s proprietary additive manufacturing technology has overcome these challenges.
“By rebranding to Oshi, we are embarking on a transformative journey to position ourselves as a leading global seafood company,” said Ofek Ron, co-founder and chief executive officer of Oshi. “Our new name, which stems from the word ‘Ocean,’ represents our values and our commitment to delivering exceptional products that resonate with consumers worldwide. We are dedicated to offering a sustainable and delicious alternative to conventional seafood while promoting a healthier and more environmentally friendly food system.”
Oshi is aiming to enter US foodservice market by the end of this year. The company is already working with chefs and restaurants to perfect the product offerings before the launch. In addition, a Memorandum of Understanding (MoU) has been secured with Coop to collaborate on the distribution of Oshi alternative salmon fillets in 2025. Coop Group is one of Europe’s largest retailers with over 7,000 locations.
