New Orleans, Louisiana-based Prime Shrimp on November 5 announced its entry into select Whole Foods Market stores across the United States. Four of its most popular offerings – Signature, Lemon & Cracked Pepper, Garlic Herb Butter, and New Orleans-Style BBQ – are now available in more than 200 stores spanning the Northeast, North-Atlantic, Mid-Atlantic, South and Southwest.
“Expanding availability in the US by launching with Whole Foods marks the achievement of a long-held aspiration for our brand. Whole Foods Market values resonate with our mission to offer better, more sustainable nourishment that fits seamlessly into the lives of conscious consumers,” said Tom Welles, account manager at Prime Shrimp. “Given the growing demand for our products in the United States, Whole Foods is the ideal collaborator to broaden our reach and make our easy-to-cook shrimp more accessible.”
Backed by nearly 80 years of seafood industry knowledge and experience, the brand’s flagship product line features frozen farm-raised shrimp in a vacuum-packed cook-in-pouch format. The convenient cook method eliminates burdens associated with preparing shrimp, including unpleasant smell, thaw and prep time, mess, and handling of raw seafood.
Available in a range of sauced and seasoned varieties, Prime Shrimp’s complete collection of frozen shrimp products are peeled, deveined and packed with precision in the United States. Sourced from responsible aquaculture producers in Ecuador, the range meets Whole Foods Market’s rigorous Responsibly Farmed Seafood Standards, including the prohibition of certain chemicals commonly used in raising and processing shrimp.
