Frozen snack brand Pukpip has expanded its Ocado retail listing in the United Kingdom following the initial success of its Real Frozen Bananas Dipped in Milk Chocolate and White Chocolate.
Six months after the retailer started selling the brand’s milk and white chocolate-dipped frozen banana sticks, it has taken on Pukpip’s vegan-friendly dark chocolate variant as an additional line.
Pukpip’s frozen dark chocolate-dipped frozen banana sticks are available to buy in multipacks of three at Ocado Retail, with an RRP of £3 per box, alongside the brand’s milk and white chocolate variants.
Zara Godfrey, founder and managing director of Pukpip, commented: “After a fantastic response to our milk and white chocolate variants, we’re super excited to give Ocado Retail shoppers another option to choose from when they want to permissibly indulge while getting more fruit into their diet. For those who follow a vegan diet, this is snack that allows them to eat well and enjoy great taste, as our Real Frozen Banana Dipped In Dark Chocolate is Vegan Certified.”
Zara added that while consumers are increasingly health conscious, and actively looking for ways to get more fruit into their diet and snack better, it’s not easy to always eat well and enjoy great taste in fun and convenient ways due to the demands of modern life.
“We seek to provide the best of both worlds: real fruit that’s real indulgent, so consumers can feel good about treating themselves and their families,” she continued.
Pukpip first launched in 2023 with its sights set on disrupting the ice cream category and snacking market by tapping into the rise of permissible indulgence and frozen snacking with indulgent frozen fruit.
The brand upcycles imperfect bananas that are rejected from export due to small imperfections on their skin, because they’re the wrong shape or size, or simply because there are too many on a bunch, and transforms them into real fruit snacks with a chocolate twist.
